What Makes an Effective Small Business Website?
An effective website for a small business begins with the domain itself. It’s common to use your own company name for a website address, but this is a highly debated concept with no right or wrong answer. Using your company name as a domain, if it is available, will make your website accessible to existing customers, but what about potential new customers who don’t already know you exist?
Choosing a simple, catchy domain name that accurately describes the nature of your business is a good start to an effective website. It’s helpful to use a domain which includes a keyword that describes your small business (for SEO purposes) but the most important thing is accessibility. An effective website will focus more on end user perspective than anything else.
With that being said, an effective website will be useful and informative to your website visitors. It’s amazing how many small business owners will shell out thousands of dollars on a professional web developer or designer, and yet still have to produce their own website content… the most important part of any small business website.
Web copywriters specialize in creating professional web content that serves many purposes and meets the high standards of a general audience (internet users) with a priority on the unique needs of your target market.
Many web developers and graphic designers will outsource to web copywriters to produce a complete package for small business clients, because the visual appearance of your website is just one of many key elements that make up an effective web presence.
A strong website will include:
1) A professional design that perfectly maintains your unique business image
2) An easy to use navigation system, allowing users to quickly access the information they need
3) Clear, concise, and visually appealing content on each web page that is useful to readers while also being optimized for search engines
4) A call to action (what you would like users to do next)
5) A newsletter or sign up form for email alerts, allowing interested customers to be notified of special offers and/or new information relevant to the nature of your business
6) Fresh content, updated regularly
7) A pleasant experience to visitors, and rewarding results to the website owner