How restarants can use social media to “Generate Business”.

1. Offer Interesting Content on Facebook and Twitter

You may already have a Facebook page, and a decent number of followers. But to truly grow and get the most out of Facebook or Twitter, you need to connect with the people in your area.

Offer new and relevant content continuously about your restaurant, your team, your local area.  Special dishes, free recipes, interesting information about menu items, or even loyalty or trial discounts will attract a steady stream of new visitors and likes, increasing visibility.

2. Update Latest Happenings on Twitter and Instagram

Twitter is a great way to spread the word on what is new in your restaurant, and with Instagram you can do this visually (photos or video clips).  Post updates about new menu items, your process of preparing special dishes, current offers, promotions, and background information on chef specials.

3. Develop a Niche

What makes you unique?  Identify it. Use it! This is your “style” of posting!

Many restaurants take pains to carve a specific niche, or theme for themselves. Tailor your social media posts and updates accordingly. For instance, if the restaurant positions itself as a hangout place for sports fans, actively reach out to sports venues and post about upcoming games and results from recent games.

4. Encourage Check-Ins

Make sure on Facebook your restaurant is a “Place” location in the category selections so that visitors can check-in.  This gets seen by their friends!

Also, be sure to identify your location on Foursquare and consider offering a special for those that check-in.

 

Social media is popular because it shares authentic information from real people. A check-in or a great review by a friend carries credibility.

Also encourage reviews on neutral third-party sites such as Trip Advisor.

5. Share your Menu

In addition to having your menu on your website, make it pieces of it available in your social sharing of content and also make it available on a tab on your Facebook Page.  The goal is to make it accessible and easy to find wherever visitors are finding you.  By posting about a new item on Facebook and then linking to the Facebook page, restaurants generate new fans and a loyal customer base.

6. Ask for Feedback

The best way to increase engagement and keep the social pages ticking with fresh content is by asking for feedback.

Feedback could be anything, ranging from asking customers what their favorite dish may be or even viewpoints on the entertainment who played the night before.

Feedback is not complete without interaction. Interaction on your part creates word of mouth and builds loyalty.

7. Eavesdrop

Well, I mean monitor and listen socially!  Closely related to asking for feedback is to proactively keeping track of what is being said about your restaurant on social media. Literally hundreds of applications like Hoot suite, Viral Heat, Sendible, and more and allow business to do exactly that, scouring blogs and social network posts, and extracting relevant items.

8. Be Visual!

Images communicate better and spark greater interaction than simply text posts.  Restaurants can reach more people by have a strong presence and posting great images of food and photos that tell stories on Facebook, Instagram, Twitter, Pinterest and Google+.

9. Enable Easy Social Sharing on your Website

Yes, your website is your “home base” and social media does not replace that.  Social media augments your site and by enabling fans to easily share information from your website, you empower fans to increase their social sharing and chatter about you!  

10. Offer Deals and Contests to Grow your Email List and Create Buzz

Deals and contests can create engagement and attract visitors.  By then converting visitors to email subscribers by offering a coupon just for joining your mail list or hosting a random drawing of a Gift Certificate from those who enter, a restaurant can both help gain short-term attention and interest but also server longer term marketing goals.  

Visit us Canvus to see more example of awesome re-branding.

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