Design plays a hugh role in a Marketing Campaign

Identity

Campaigns are all about Identity! Identity is very important for a brand, probably the most important. Branding and Identity should go hand in hand. It should deliver to your customer exactly who you are, what you are about and that you can be trusted right away. People will do business with brands they feel comfortable or familiar with. Sometimes you only have one chance to make an impression.

Communicate Brand

Campaigns are about raising the profile of brands or moving customers in a specific direction to buy a company’s products or services. One of the critical elements of getting people to buy is trust. Brands are essentially the way that customers code a specific offering in their minds: this brand represents quality and luxury, or this brand represents comfort and value.

Raise Visibility

Even the best campaign only gets traction if it stands out. It has to rise above the noise of all the other competing signals from advertisers and content producers. It then has to catch the attention of the right prospect and hold it.

Drive Conversions

If your clients have thought at all about conversions, it’s likely that they’ve thought in terms of sales numbers or copywriting with a call to action. Many people fail to appreciate how psychologically compelling design is. Where does a viewer’s eye fall on a page? What emotions do the photographs, colors and layouts that you chose evoke? Does one area — the most important takeaway — stand out above everything else? Good design can take a masterfully crafted pitch or concept and add gasoline to its ability to drive conversions.

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13 Ways to Get Your Emails Noticed and Opened

email-marketing

 

In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author reveals 13 tactics you can use to craft emails that your target market will want to open and read.

Let’s get right to the point: Is anyone today getting too few emails? Bet your answer is no. So the trick is to figure out how the emails you send as a marketer fall into the category of those that get opened and not in the junk, spam or otherwise useless category.

Here’s what people really want in their email inbox:

  • Timely information
  • Reward or benefit for taking quick action
  • Useful information
  • Personal invitations
  • Necessary information
  • Fresh news that’s helpful and relevant

People also immediately recognize pitchy, spam email subject lines because they tend to contain the following:

  • The word free
  • “Percent off” special offers
  • Subject lines that are too long
  • Pleas for help
  • Too-good-to-be-true statements
  • Bait-and-switch ploys
  • Requests for donations
  • Anything with an exclamation point

Email subject lines need to attract attention, just like headlines do. The best email subject lines are short, to the point and provide just enough information to lead the reader to want to explore your message further. Trying to stand out in someone’s inbox by using splashy or cheesy phrases will invariably result in your email being ignored or deleted.

Consider the following best practices related to email marketing and getting your messages noticed (and eventually opened at a higher rate):

1. Plan your email delivery frequency, but make sure you’re consistent, both in what you deliver and how often you send it. If subscribers expect to hear from you every month, send them an email every month. If they expect special offers and news, send them special offers and news. The goal is to engage your audience and condition them to open your emails as they get them.

2. Offer content that is interesting, fresh and relevant. This may sound like a broken record, but for all your marketing messaging, this is truly the best formula for engaging your target market.

3. Avoid spammy subject lines. As noted above, using words like “free” or “X percent off,” or anything with an exclamation point screams spam and junk mail to your recipient.

4. Send the email from you–your name–not an impersonal or vague email address. Sending emails from a no-reply address detaches you from the relationship you’re trying to build with your target audience.

5. Keep the subject line short and sweet. Don’t use the subject line to attempt to convey all your marketing. People who regularly read email messages typically scan the subject line quickly, only seeing the first three to five words, especially if they’re using a smartphone or tablet to check email. This means putting the most important part of your subject line at the beginning.

6. The better you can communicate your story in just a few words, the more likely your email will be opened. Think about what would make you open a particular email. On the flip side, what would make you delete an email? Understanding both of these points will provide you with guidance for crafting your subject line.

7. Ask short questions, create a sense of urgency, be outrageous, and make people wonder. Funny works, too! People like inside information, secrets and exclusive information. Communicate those characteristics as appropriate.

8. Write one-to-one. Craft your emails as if you were talking to a friend. Keep your messages conversational and as if it’s just you and your recipient communicating. Those receiving your message want to feel as if you’re talking directly to them, not the masses. They want to feel as if they’re the only one who received the email you sent. Whatever you do, avoid sounding like you’re reading from a call center telemarketing script.

9. Send emails when you think your receiver will open them or see them. This is hard to predict, so you may have to check your email analytics or test different days and times to see how timing affects your open rates.

10. Don’t overload your emails with lots of corporate-speak or tech talk. Conversation among friends typically doesn’t contain these, so don’t load up your emails any differently.

11. Keep email messages positive. Information that’s useful, interesting, fresh and relevant will also lend itself to creating the best attention-getting subject lines.

12. Don’t over-communicate. Only send an email when you have something valuable or helpful for your targets. Your recipient will be looking for benefits that make them smarter, feel better and save them time and money. Write accordingly.

13. Use words that are emotional or are sensory. These attract attention and help your subject lines stand out in crowded inboxes.

Build relationships with your email list. Consistency and relevance will help recipients learn to expect your emails. The techniques listed here and the recognition of your name in the email’s “from” field will increase your email open rate.

 

This week’s article has been written by Al Lautenslager. The design work above is our rendition on the subject. Follow us @canvusdesign on Twitter, Facebook and Instagram for more informative branding topics. Our agency picked out a few new tips but tell us what you learned from this article.  

 

Nicholas Bennett | http://www.canvusdesignstudio.com

 

 

 

 

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How restarants can use social media to “Generate Business”.

1. Offer Interesting Content on Facebook and Twitter

You may already have a Facebook page, and a decent number of followers. But to truly grow and get the most out of Facebook or Twitter, you need to connect with the people in your area.

Offer new and relevant content continuously about your restaurant, your team, your local area.  Special dishes, free recipes, interesting information about menu items, or even loyalty or trial discounts will attract a steady stream of new visitors and likes, increasing visibility.

2. Update Latest Happenings on Twitter and Instagram

Twitter is a great way to spread the word on what is new in your restaurant, and with Instagram you can do this visually (photos or video clips).  Post updates about new menu items, your process of preparing special dishes, current offers, promotions, and background information on chef specials.

3. Develop a Niche

What makes you unique?  Identify it. Use it! This is your “style” of posting!

Many restaurants take pains to carve a specific niche, or theme for themselves. Tailor your social media posts and updates accordingly. For instance, if the restaurant positions itself as a hangout place for sports fans, actively reach out to sports venues and post about upcoming games and results from recent games.

4. Encourage Check-Ins

Make sure on Facebook your restaurant is a “Place” location in the category selections so that visitors can check-in.  This gets seen by their friends!

Also, be sure to identify your location on Foursquare and consider offering a special for those that check-in.

 

Social media is popular because it shares authentic information from real people. A check-in or a great review by a friend carries credibility.

Also encourage reviews on neutral third-party sites such as Trip Advisor.

5. Share your Menu

In addition to having your menu on your website, make it pieces of it available in your social sharing of content and also make it available on a tab on your Facebook Page.  The goal is to make it accessible and easy to find wherever visitors are finding you.  By posting about a new item on Facebook and then linking to the Facebook page, restaurants generate new fans and a loyal customer base.

6. Ask for Feedback

The best way to increase engagement and keep the social pages ticking with fresh content is by asking for feedback.

Feedback could be anything, ranging from asking customers what their favorite dish may be or even viewpoints on the entertainment who played the night before.

Feedback is not complete without interaction. Interaction on your part creates word of mouth and builds loyalty.

7. Eavesdrop

Well, I mean monitor and listen socially!  Closely related to asking for feedback is to proactively keeping track of what is being said about your restaurant on social media. Literally hundreds of applications like Hoot suite, Viral Heat, Sendible, and more and allow business to do exactly that, scouring blogs and social network posts, and extracting relevant items.

8. Be Visual!

Images communicate better and spark greater interaction than simply text posts.  Restaurants can reach more people by have a strong presence and posting great images of food and photos that tell stories on Facebook, Instagram, Twitter, Pinterest and Google+.

9. Enable Easy Social Sharing on your Website

Yes, your website is your “home base” and social media does not replace that.  Social media augments your site and by enabling fans to easily share information from your website, you empower fans to increase their social sharing and chatter about you!  

10. Offer Deals and Contests to Grow your Email List and Create Buzz

Deals and contests can create engagement and attract visitors.  By then converting visitors to email subscribers by offering a coupon just for joining your mail list or hosting a random drawing of a Gift Certificate from those who enter, a restaurant can both help gain short-term attention and interest but also server longer term marketing goals.  

Visit us Canvus to see more example of awesome re-branding.

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The New Charlotte Hornets: All about the Buzz

Ever since its announcement last month, fans and Charlotteans alike have been excited about the new Charlotte Hornets NBA team. What was once the Charlotte Bobcats has been reinstated and rebranded as the beloved Charlotte Hornets, and basketball fans can’t get enough. Some might say nothing crucial about the team has changed. No new players, no new coach, no new owner. The only new aspects might seem superficial: A new name. A new mascot. New colors. But for Charlotte basketball fans, these changes make all the difference in the world. The buzz is in the brand.

The previous Charlotte basketball brand, the Bobcats, has not been doing well since its inception 9 seasons ago. The team only made the NBA playoffs once, and game attendance has been at its lowest. When owner Michael Jordan announced the name change during half-time of a game against the Utah Jazz, the internet was already abuzz with anticipation. The re-branding includes a new logo and colors; a fiercer looking hornet with updated versions of the forever popular teal and purple. In addition, Hugo the hornet will once again grace the court as Charlotte’s beloved mascot. To supplement the change, the NBA has launched a “Paint the City” marketing campaign making use of hashtags such as #purpleandteal and #buzzcity.

Charlotte Basketball fans have been wanting this change for a long time. Not only are there countless Facebook and Twitter groups promoting the Charlotte Hornets, there is even a website catered to convincing fans why the Hornets should be Charlotte’s NBA team. The site, Bringbackthebuzz.com, has over 8500 followers on Twitter, and has even created a petition to bring the Hornets back. With over 11,000 signatures, it seems like the fans are finally getting what they want. “I grew up on these Hornets, they represent my youth and the pride I have in my hometown!” commented one fan. Referencing the historical relevance of the Hornets name, another fan comments, “A name which is an integral part of the history and fabric of Charlotte should be returned to its rightful home!” According to a recent Charlotte Observer poll, a whopping 89 percent of people like new Charlotte Hornets logo. Whether for pride, historical relevance, or childhood memories, Many Charlotteans feel a connection to the Hornets.

And like the fans, the numbers are talking as well. In just changing the name and logo, the new team has already garnered two new sponsors: Mercedes-Benz and McDonalds. Ticket sales have already increased for the remaining games of the Bobcat’s Season. And merchandise sales are sure to grow as manufacturers roll out souvenirs with the updated colors and logo.

So what’s in a name? For the new Charlotte Hornets, everything. By listening to fans and playing into nostalgia and hometown pride, the NBA and all involved have definitely made a good business move. Just by re-branding, the team will surely see an increase in fandom, support, and ticket sales. The new Hornets might be the same old basketball team, but at least now all of Charlotte will be cheering them on.

Visit us at Canvus to see more examples of awesome re-branding.

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The “GROWING” agency that will soon take over!

 – Welcome to branding and Marketing at its finest –

What is CANVUS Design Studio?

We are CANVUS Design Studio!  We want to be heard, and you need our publicity. Why?  Because at CANVUS Design Studio, our talented teams of designers deliver productive and result driven work every time.  We create professional and creative Marketing Campaigns that allow our clients businesses to grow and become recognized. Simply put:  Branding is what we do best! 

 Currently, our agency is working with small businesses, corporate clients, and political clients of all kinds with a goal of growing their business. Our wish is to branch out and be a connoisseur toward the design and business communities.

Our agency is growing rather quickly, and we need to get the word out even more. Our market is very competitive, but it’s the knowledge of our CEO and his background of sales and marketing that really sets us apart from every other company.   

Who is the face behind CANVUS Design Studio?

Nicholas Bennett: “As a CEO, his position is to oversee the creative process and visionary from all aspects, ranging from design, to marketing, to overseeing marketing affairs. Nick would like to title himself as the creative business developer behind this growing company. Taking on all of these roles at a very early start can be difficult at times, but his team keeps him grounded. Nick states, “I love working with everyone on our team because they have my back”. Jokingly, we asked Nick, “How old are you?” Nick replies by saying, “I’m old enough to use my creative abilities to help businesses profit”. Then I replied by saying, “Good answer”. Nick states that currently they are focusing on the Corporation business model because there is so much room for creativity. CANVUS knows where many business models are hurting, and they know how to make them stand out in today’s competitive market. Nick just doesn’t sit behind a desk all day….his routine consists of hiring new designers, helping out with creative aspects, and meting new business owners. The joy is endless!!” states Nick.

We would really like to have our company featured in your news source. Our story would serve as a means of aberration, encouragement, and a buzzing story your readers would love to read. Very kindly email us at info@canvusdesignstudio.com for all of media interview request. Thank you for your time and consideration!

 

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Do you know when to upgrade your web image? Learn the signs below.

We’ve all seen businesses in buildings that look as though they are allergic to fresh paint or landscape maintenance. You usually notice these dilapidated dwellings as you drive past them looking for a different establishment. 
 

In the same way, your website is your digital storefront. A good website will build your credibility and help establish your presence in the marketplace while an outdated website will cause customers to go elsewhere. Customers equate an outdated website with outdated products and services. 

At CANVUS, we want your web image to be attractive to customers. Our expert designers have compiled list of the top 10 signs your website is out of date and in need of a redesign or refresh.

 

10. The copyright in your footer is not current.

While this can be easily remedied by changing the text, it is a sure sign your site has been neglected for far too long. Visitors will see the copyright date and assume your website (and, by extension, your business!) has been neglected.
 

9. Your website has an animated intro page.

In the past, many sites opted for a unique welcome page that took precious minutes to load. The problem is, the intro caused online visitors to leave and also proved to be a nuisance for returning visitors.
 

8. You have more than three font styles and colors.

One of the most important things on a website is consistency. You are building your company’s brand. You don’t want to confuse your consumers with inconsistent font styles and colors. 

Note: If any of the fonts are Comic Sans or Papyrus, seek help immediately!
 

7. Your site’s content is contained within images.

Text located within images is unreadable by both search engines and visitors with images disabled. Make sure all your important content is displayed as text on a page, not contained within an image.
 

6. All the content on your site is static.

Can you easily update your website with current product/service information, company news or press releases? The best websites thrive by providing current, timely information to their consumers via a content management system (CMS)  and a company blog. A CMS allows your business to quickly and easily add and update content on the fly, ensuring your content is always fresh.
 

Studies have shown that websites with a blog attract 55% more visitors!
 

5. You haven’t integrated your social sites into your website.

Facebook launched in 2006 and has grown to over 800 million active users. YouTube boasts the 2nd most popular search engine and 3rd most-visited site in the world. You really have no excuse to not be actively engaged in these huge markets.
 

4. Your website is small on a computer but too big for mobile. 

Does your site look puny on your monitor? Just a few years ago sites were built for much smaller screen resolutions. Today’s wide-screen, high-resolution monitors make old websites feel tiny.
 

On the other hand, your site has to also be optimized for smartphones and mobile devices.  Many sources estimate that more people will access the web on a mobile device than laptop or PC by 2015.
 

3. Your visitors don’t know what to do – you have no calls to action.

Websites are more than informational. Each site should have clear goals, whether it is creating leads or selling products. Those goals should be obvious with calls to action scattered throughout the site.
 

2. You have a visible hit counter.

I don’t even want to believe this still exists. Please oh please, if you have a counter on your site that shows the number of visits to your site, remove it immediately. Just like you long ago retired your fanny pack and parachute pants, eliminate your hit counter. 
 

1. Your website is made entirely from flash.

Flash sites are dying quickly.  Flash is detrimental to your sites rankings and doesn’t work on most mobile devices, including Apple’s popular iPhone and iPad. 
 

A website’s lifespan is typically 3-5 years. If you go over that time without regular updates, technology is likely to have passed you by and you risk losing valuable cons

 

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How to develop ‘Top of Mind’ Awarness.

Out of sight, out of mind.

Sound familiar?

In today’s business world these six words are the kiss of death.

It’s so important that countless reams of material have been written on this precise subject over the past few years.

It needn’t ever happen to you.

Not when you understand the importance of creating and maintaining “top of mind” awareness with your customers and best prospects.

Today’s Buyer

No matter what your line of business, your customer has changed.

Here’s what we know about today’s consumers.

  • They’re skeptical. Dishonesty has become part of every industry. Consumers don’t know how to find somebody they can trust.
  • They’re cautious. They don’t want to make a commitment until they see the whole picture. Gather all the facts. Think through their decision.
  • They’re tired of selling and sales pressure. From phone sales to junk mail, consumers are fed up.
  • They’re busy. So busy, in fact, that they often don’t take time to solve a problem until it becomes a priority. Or until somebody offers them a quick and easy solution.
  • They’re confused. Never before have consumers had so many choices. And when they think about solving a problem, they don’t know what to do – where to look – or whom to believe.

Today’s consumers go to great lengths to arm themselves with information. They think the more information they have about a product or service, the better the decision they’ll make.

What is ‘Top of Mind’ Awareness?

Not to bore you with statistics, but here’s something you should factor into your marketing strategy. When consumers begin planning a major purchase, when would you guess they finally sign on the dotted line?

Here’s the numbers according to Chilton research:

  • 15% – Bought within the first three months.
  • 24% – Bought within four to six months.
  • 34% – Bought within seven to twelve months.
  • 27% – Bought more than twelve months later.

Could it be one of the reasons things don’t always work out when you expect?

‘Top of mind’ awareness is owning the space that your product or service occupies between your prospects ears. That way, when they’re ready to buy they think of you first.

There’s nothing worse than creating an appetite for what you have and then having your prospect go somewhere else to eat. It won’t happen to you if you plan (and execute) properly.

How to Maintain ‘Top of Mind’ Awareness

Today’s buyer uses an information oriented decision process. That’s where they:

  • Gather information
  • Review alternatives
  • Choose one alternative
  • Evaluate the decision after the fact.

Today’s successful business professional uses this approach: “Get in at the beginning of the process, when the consumer is gathering facts relating to her/his problem or need . . .AND STAY THERE!

The best way to do that, once you’ve identified your best prospects, is to stay in touch. Through the mail, phone and email.

Consistently.

Your goal must be to create an awareness of who you are and what you offer. So, when your prospect finally decides to buy, s/he immediately thinks of you.

But, “How do you keep from making a pest of yourself?”

The answer is to be helpful. We all want – and need – information so we can make an informed decision. Decide that YOU will be the source of that information. Don’t we all appreciate help? Especially when it’s given without any strings attached?

Why not do what the very successful do?

Educate your prospect. In an unthreatening manner and environment. All the time, you’re creating ownership of your product or service in your prospects mind.

Identifying Your Best Prospects

Your best prospects are always:

  • your present best customers, and
  • other people that look like them.

You can – or should be able to – identify your best customers. Once you’ve identified your most profitable customers, use their demographic profile to find more people that look like them.

For information on finding YOUR best prospects, simply pick up the phone and give our marketing specialists a call at (704)724-5499. Or, click the link below to fill out an Information Request Form. We’ll respond promptly.

http://www.canvusdesignstudio.com/contact.php

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